Performance Marketing Specialist

Hi, I’m Arun Raj,

I Build Campaigns That Drive Growth

Performance marketer focused on building sustainable acquisition systems that bring in real customers. Over the last 4.5+ years, I’ve blended paid media, organic search, and marketing automation to help businesses scale reliably.

Explore My Work Download Resume
Hands-on Experience With
Google Ads
Meta Ads Manager
Google Analytics 4
SEO
Mailchimp
LinkedIn Ads
DIRECT EMAIL
arunrajmarketer@gmail.com
DIRECT PHONE / WA
+971 56 263 2683
PORTFOLIO DOMAIN
www.arunrajmarketer.com
PRIMARY BASE
Dubai, UAE · Chennai, India
ABOUT ME

About Me

Performance Marketer & Growth Specialist

(01)

I’m a Performance Marketing & Digital Marketing Specialist with 4.5+ years of experience driving customer acquisition, lead generation, revenue growth, and ROI. I specialize in building and scaling full-funnel campaigns across Meta, Google, Snapchat, and LinkedIn Ads, supported by SEO, conversion rate optimization, CRM and WhatsApp automation, and data-driven tracking through GA4 and Google Tag Manager.

Paid Media Acquisition (Meta, Google & LinkedIn)
Technical & On-Page SEO Architecture
Web Analytics & Event Tracking (GA4 & GTM)
Automation & Messaging (CRM & WhatsApp API)
VERIFIED QUALIFICATIONS
MBA in Marketing
Alagappa Institute of Management
Diploma in Digital Marketing
Digital Academy 360, Chennai
BBA in Marketing
Arumugam Pillai Seethai Ammal College
04.5+ Track Record
Years of Experience
Scaling cross-channel acquisition, SEO & marketing automation.
42K+ Verified
Qualified Leads Delivered
Delivered across high-intent B2B, tech & service funnels.
$580K+ 13.9x ROAS
Revenue Delivered
Achieved on ~$21K ad spend with optimized sub-$1.00 CPL.
02 / WORK EXPERIENCE

My Professional Journey

A progression of hands-on leadership managing ad budgets, engineering multi-channel growth, and delivering measurable revenue.

Step 04 of 04 · Jan 2025 – Present

Digital Marketing Specialist

Univ Abroad Education · Chennai, India / Remote
42K+ Qualified Leads $580K+ Revenue 13.9x Peak ROAS <$1.00 CPL

Leading end-to-end performance marketing operations, scaling paid acquisition across Meta, Google, and Snapchat Ads for international education recruitment.

Documented Impact & Responsibilities
Led performance marketing campaigns generating 42K+ qualified leads and $580K+ in revenue on a $21K+ ad spend.
Kept blended Cost Per Lead (CPL) strictly under $1.00 while scaling campaign volume across Meta and Snapchat.
Achieved a peak 13.9x Return On Ad Spend (ROAS) through budget allocation and creative iteration.
Engineered full-funnel lead nurturing systems with WhatsApp API and CRM automation for automated follow-ups.
Core Tools: Performance Marketing Meta Ads Google Ads WhatsApp Automation GA4 & GTM
03 / CAPABILITIES

Skills & Platforms

Full-stack marketing stack combining mathematical performance advertising, technical tracking, generative AI workflows, and organic authority.

Paid Advertising & Performance Marketing
Meta Ads Manager (Facebook & Instagram)
Google Ads (Search, Display & PMax)
Snapchat Ads & TikTok Video Ads
LinkedIn Ads (B2B Lead Generation)
Campaign Budget Optimization (CBO/ABO)
Custom & Lookalike Audience Scaling
Dynamic Creative & A/B Testing
Negative Keyword Pruning & Intent Sculpting
REAL CAMPAIGNS. REAL RESULTS.

Featured Case Studies

05 / ACCREDITATIONS

Industry Certifications

Certified and credentialed by major search and advertising networks.

Google Ads Search Certification

Google Skillshop • Verified Credential

Meta Certified Media Buying Professional

Meta Blueprint • Verified Credential

Google Analytics (GA4) Certification

Google Skillshop • Verified Credential

HubSpot Inbound Marketing

HubSpot Academy • Verified Credential

SEMrush Technical SEO & PPC Automation

SEMrush Academy • Verified Credential

Microsoft Advertising Search & Native

Microsoft Advertising • Verified Credential
07 / GET IN TOUCH

Ready to Scale Your Paid Acquisition?

Let's audit your current ad accounts, identify wasted ad spend, and unlock high-intent conversion channels that drive predictable revenue.

Phone & WhatsApp
+971 56 263 2683
Primary Hubs
Dubai, UAE · Chennai, India

Request an Account Audit

Share your target goals and I'll review your funnel within 24 business hours.

Audit Request Received!

Thank you! Arun Raj will review your account metrics and send your tailored audit strategy within 24 business hours.