The Broad Match Trap on Lean Budgets
Google aggressively pushes Smart Bidding combined with Broad Match keywords. While Broad Match works well for enterprise accounts spending $100K+ per month with thousands of conversions, applying it to sub-$10K monthly accounts often leads to budget dilution on irrelevant queries.
Our Negative-Sculpting Framework
By building out tight Exact Match clusters and utilizing hierarchical negative keyword lists across campaign levels, we channel limited daily spend exclusively into high commercial intent keywords.
Observed Results
- 42% reduction in Cost Per Qualified Acquisition
- Conversion rate improvement from 2.8% to 6.4%
- Complete protection against competitor brand hijacking queries